Ojas Desai

bullseye, darts, dart board

Niche Marketing 101 for Small Businesses: Find Your Corner of the Market

Running a small business can be tough. You’re juggling products, services, and customer needs—all while trying to stand out in crowded marketplace. If it feels like your efforts aren’t gaining traction, niche marketing might be the answer. This strategy focuses on serving a specific audience, making your business the go-to solution for their unique needs. […]

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Content Planning for Small Businesses: How to Stay Consistent and Engaging

In today’s fast-paced digital world, social media is the heartbeat of any small business marketing strategy. But with constant shifts in algorithms, platform features, and audience behaviors, it can be overwhelming to keep up—let alone create content that engages and resonates. Despite these challenges, content planning remains one of the most effective tools in a

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The Journey: New Beginnings

Welcome to the beginning of “The Journey,” a series where I share the unfolding chapters of my life, both personal and professional. This space isn’t just a reflection of the past; it’s about where I am today and where I aspire to be. My goal is simple: to inspire anyone who finds themselves on their

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