How Many Keywords Should You Target Per Page for SEO?

Key Insights:

SEO often feels like a shifting puzzle, constantly evolving. There are days when it seems like we’re chasing an elusive target, only for the goalposts to move again. Yet, amid the change, one thing remains constant: SEO isn’t about how many keywords you stuff into a page, but how well you connect with your audience.

So, how many keywords should you target per page?

The simple answer? One primary keyword per page. But it’s not that straightforward. This is where creativity and strategy come into play.

Focus on Quality, Not Quantity

Think of SEO like hosting a dinner party. You could prepare an extravagant 12-course meal, but if the dishes don’t complement each other, it won’t be enjoyable. SEO is the same. It’s not about cramming in as many ingredients (keywords) as possible; it’s about blending them to create something valuable.

Focusing on one primary keyword per page doesn’t limit you—it gives the content space to breathe and serve the reader’s needs without overstuffing. Related keywords can—and should—be used, but always with intention. These words should support your main keyword and help build a richer, more meaningful conversation.

This approach allows for more organic content that flows naturally. It doesn’t feel forced or unnatural. It becomes something readers want to engage with, share, and return to.

SEO Isn’t a Numbers Game—It’s About Relevance

Remember when keyword stuffing was a common SEO tactic? Back then, you could rank for almost anything by simply packing keywords into a page, regardless of the content’s relevance. But that was the past. Today’s search algorithms prioritize quality over quantity.

Instead of obsessing over how many times to repeat a keyword, think about this: How well does your content fulfill the user’s intent? When someone types a query into Google, they want answers. If your content meets that need, the algorithm will reward you—not because of keyword density, but because your content is truly valuable.

The Power of Semantic SEO

This is where it gets exciting. With semantic search, Google now understands the meaning behind keywords, not just the words themselves. Google can interpret the context of a search query, so when you optimize your page around your primary keyword, don’t stop there. Consider the broader picture.

For example, if your target keyword is “how many keywords per page SEO,” Google might also consider terms like “SEO strategy,” “keyword density,” or “content optimization.” By naturally incorporating these related terms, you signal to Google that your content is comprehensive and well-rounded.

But don’t force related keywords. Let them flow into the narrative naturally, just as characters and events weave through a compelling story.

Avoid Keyword Stuffing

As we discussed earlier, keyword stuffing is a relic of the past. It might have worked at one time, but today it’s detrimental to both user experience and your rankings. SEO is a conversation. You wouldn’t want to chat with someone who keeps repeating the same phrase, right? It becomes tiresome and inauthentic. The same goes for your content.

Instead, let your content flow. Write with purpose and keep the user in mind. Focus on solving their problems, and let your keywords naturally integrate into the discussion. This results in content that resonates with both readers and search engines.

Long-Tail Keywords

To stand out in a competitive SEO landscape, long-tail keywords are invaluable. They are niche phrases that allow you to dive deeper into specific aspects of your topic. You might not rank for a broad term like “SEO,” but you have a better chance of ranking for something more specific, like “how many keywords should I target for a blog post SEO.”

Long-tail keywords are less competitive and often attract visitors who are looking for highly specific answers. These users are more likely to convert, as they’ve come seeking something specific—something they can’t find easily elsewhere.

Connecting With The People

SEO is a technical skill, but at its heart, it’s about people. Content creation is an art. When you write, you’re telling a story—one that answers questions, solves problems, and adds value. While there are technical best practices and algorithms to follow, the most important aspect of SEO is connecting with people.

When you create content that speaks to your audience’s needs while meeting the technical demands of SEO, you’re doing more than just ranking—you’re building a relationship. And in marketing, connection is everything.